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What are IMG alt tags? | On Page Optimization Explained

The img alt tag is a piece of HTML code that is used to describe what an image is about.
Here is an image of a Paul Reed Smith Guitar:

Here is the HTML code for the image above:

Originally, the image alt tag was developed to convey information about an image to those individuals who were visually [...]

Keyword Prominence | On-page Optimization Explained

Keyword Prominence refers to how prominent a keyword is on a given page.
Google recognizes that if a particular keyword is prominent on a page, that word is likely relevant to the topic of the page.  With this in mind, I emphasize particular words through their strategic placement in the body text.

Keyword Frequency | On-Page Optimization Explained

Keyword Frequency is the measure of the number of times a keyword appears on a page, or in a particular region of a page.
Search Engines place importance in the number of times a keyword is listed on your page. In general, the more times a keyword appears on the page, the more relevant it will [...]

What is Keyword Density? | On-Page Optimization Explained

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
Keyword density can be used as a factor in determing wheter a web page is relevant to a specific keyword or keyword phrase.  Many SEO experts consider the optimum [...]

Keyword Efficiency Index (KEI)

 
Free online KEI calculator 
Measuring and comparing the demand for your keyword or key phrase against the number of web pages that include it (your competition) is a recommended approach to detect the most efficient keywords to use throughout a website.
The resulting ration value is deemed the Keyword Efficiency Index, or KEI, and it provides a [...]

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