What are keywords and why are they important?
In attempting to answer this seemingly rudimentary question, I naturally find myself wanting to explain it in two different ways–or from two different perspectives, rather. The first, is from the point of view of the user or searcher. The second, is from the point of view of a [...]
Posts Tagged ‘keyword research’
What are Keywords and why are they Important?
Posted by Barry Ross on August 11th, 2010
What are Core Terms?
Posted by Barry Ross on August 11th, 2010
Core terms are the main keywords relevant to your industry. These are the terms with massive search volume and very high competition. Example core terms for my industry are: “seo" and "search engine optimization”. A common mistake people make when attempting to rank higher in Google is to optimize their website for Core Terms right off-the-bat. [...]
Posted in FAQs, SEO 
Tags: core terms, industry related terms, keyword research, what are core terms? 
No Comments »Keyword Research with Cherry Picker
Posted by Barry Ross on August 9th, 2010
I have recently started utilizing Ryan Deiss' Cherry Picker software in the keyword research phase of my seo campaigns. The free, lightweight software makes it easy to identify profitable niches to target, and ultimately optimize for. Indeed, merely looking at the number of competitors for a specific keyword does not provide enough information to reliably [...]
Keyword Efficiency Index (KEI)
Posted by Barry Ross on April 29th, 2010
Free online KEI calculator
Measuring and comparing the demand for your keyword or key phrase against the number of web pages that include it (your competition) is a recommended approach to detect the most efficient keywords to use throughout a website.
The resulting ration value is deemed the Keyword Efficiency Index, or KEI, and it provides a [...]
Posted in Keywords, SEO, Tools Tags: competition, kei, keyword efficiency index, keyword research No Comments »
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